djvm98

One of the things that have impressed me the most has been the amazing natural heritage there’s here in Finland. The 70% of country’s territory is covered by endless extensions of greatly rich forests, unaccountable number of lakes (more than 187,000 they say), surprising wild inhabitants like elks or the less famous flying squirrels and of course the purest air you could ever get into your lungs.

It is obvious to think that one of the country’s most important industries is the wood and paper production one; representing around 30% of exportation's income. And it is exactly from the largest Finnish printing paper and other forest derivatives producer – also amongst the world's leading ones, that I have found this awesome website.

It’s an extraordinary piece of online communication, firstly because it meets several objectives at a time: to promote Finnish natural heritage, to evoke awareness about how to take care of our environment and over all – maybe the most important issue – it explains how to responsibly exploit forests; controversial topic nowadays, but this company has managed to complain strict sustainable forestry regulations, even the United Nations, Greenpeace and WWF endorsement.

Secondly because this web transports you to the very heart of an undiminished Nordic forest, explaining with an incredible high iconicity degree every single detail about wildlife. Unveiling secrets from the thousands of hiding natural processes happening around, a very inspiring journey.

As a communications professional and hardened internaut I highly recommend a visit, set your browser to full screen, raise your computer’s volume (it really worth!) and let yourself being involved into a journey throughout the Nordic forests: www.upmforestlife.com